Alpha Cabs - Taxi Booking Platform
A private hire booking platform for a Kent operator, with a detailed online booking flow, a content-managed public site and automated booking notifications.
Most local private hire firms take bookings by phone. That ties a member of staff to the handset, leaves no reliable record of what was agreed, and gives the customer no written confirmation — which matters most on the airport runs that are the highest-value work.
Airport transfers also carry detail a phone call handles badly: timings, luggage counts, child seats, return journeys and exact door numbers at both ends. Get any of it wrong and the wrong vehicle arrives.
The firm needed online booking that captured all of it accurately, plus a site it could update without going back to a developer.
A booking platform with a public marketing site, a structured booking flow and a back office to run both.
Booking flow
Pickup and drop-off addresses captured down to the door number, journey date with separate hour and minute selection, passenger count, hand and check-in luggage counts, child seat requirements, a return journey option and free-text instructions for the driver — so the dispatcher receives a complete job rather than a phone note.
Service and coverage content
Airport transfers, local journeys, long-distance travel and corporate accounts presented as distinct services, with airport work detailing meet-and-greet, flight monitoring, waiting time and child seats. Coverage is published as individual service areas across Tunbridge Wells, Tonbridge, Pembury, Sevenoaks, Southborough, Crowborough, Rusthall and High Brooms.
Back office and notifications
A custom admin manages bookings, pages, pricing, service areas, FAQs and customer feedback, with automated notifications confirming bookings to the customer and alerting the operator.
Local search
The site publishes LocalBusiness and WebSite structured data including address, geographic coordinates and 24/7 operating hours — the markup local taxi searches depend on.
Bookings arrive as complete written records carrying every detail an airport transfer needs, rather than as phone notes that have to be interpreted later.
Service pages, pricing, coverage areas and FAQs are all editable from the admin, so the operator changes the site without a developer.
More work
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